I’ve always said that the libertarian movement would be farther along if more libertarians understood direct marketing. (Ok, Bruce, I haven’t always said that, but I have said it for the last several years.)
Sometimes I almost cringe when someone starts talking about the "voters." As if that word had any real meaning. It doesn’t, and trying to appeal to the "voters" is a waste of time, IMHO.
Why? Well, read this article and come back and ask me:
Why Preaching to the Choir is a Good Thing
Too Many Marketers are Like Panhandlers
Why Evangelism Doesn’t Work
The alternative to evangelism is recruitment.
“Come if You’re a Good Fit” Instead of “Come As You Are”
If you read and understand that blog post you’ll see why BLISS is a good idea…why the social hour is important…and why "Build the LP" is important. Oh yeah, and LATS too.
I am waiting for your comments…sean